Founded by Monika Tu, Black Diamondz PR & Marketing is fast becoming Australia's leading East/West luxury communications agency.
Specializing in branded content, communications and Chinese social media management, Black Diamondz PR & Marketing changes the way Western organisations reach Chinese Australian audiences.
Black Diamondz PR & Marketing is bridging the gap between East and West by developing compelling strategic solutions combined with creative messaging that resonates in an engaging and meaningful way.
With a wide scope professional reach from luxury brands through to IPO’s wanting sustained positive coverage, Black Diamondz PR & Marketing delivers a range of unique and specialised services whilst still delivering the very best in traditional PR including press releases, brand profiles and media coverage.
CREATIVE & STRATEGY
AUSTRALIA'S LEADING EAST/WEST PR + MARKETING AGENCY
PR & EVENTS
Black Diamondz is known for it's iconic Chinese New Year Gala that brings together the very best in luxury to celebrate the coming together of East and West. Black Diamondz PR & Marketing offers event services to our clients including product launches and store openings through to intimate dinners or extraordinary private functions.
Using our vast network we deliver unforgettable events, launches and social media campaigns bringing your idea to life in a beautiful and engaging way that will be sure to get people talking.
CHINESE AUDIENCE INSIGHTS
SOLUTIONS WITHOUT STRETCHING YOUR RESOURCES
Black Diamondz creates beautiful content that resonates with the audience and drives engagement. Produced in-house, Black Diamondz allows businesses the ability to scale their content output without stretching your resources or budget.
Each campaign we do has both the brand and the consumer in mind. Bridging the gap between East and West to create meaningful content for seasonal or ongoing campaigns.
We also provide both English and Chinese versions for use across existing social channels or TV in seeking to help audience growth, generate new leads, spread brand awareness and improve brand perception on a much larger scale.
IMPACT & ENGAGEMENT
REACH A NEW AUDIENCE THROUGH BETTER INSIGHTS
WeChat is a mobile text and voice messaging communication service developed by Tencent in China. In today’s crowded marketplace, it is the biggest opportunity for your business to reach a Chinese audience.
Not simply for Mainland China, WeChat is used daily by Chinese Australian consumers as the preferred method of communication. It presents a platform and space that is not being fully leveraged by many Australian companies.
WeChat is not just another social media platform. It has gained a higher level of trust than any other social media channels which means a higher engagement and optimization.
Whilst it can seem daunting, Black Diamondz offers businesses a turnkey solution that takes your existing collateral and creates messaging that will appeal to a Chinese Australian audience on this underutilised platform.
From set up, ongoing management and right through to campaign and content creation, Black Diamondz takes away the hurdles involved with creating a China strategy. WeChat is the ultimate way to reach local and travelling Chinese consumers and gaining brand awareness for this audience. In addition to our turnkey WeChat service, Black Diamondz can also assist brands with a broader China strategy through our extended network.
CLIENTS WE HAVE COLLABORATED WITH
SYDNEY . HONG KONG . BEIJING . SHANGHAI . SHENZHEN